Tees Business Issue 35 | Page 150

How John Morfield established itself as a chameleon of innovation
FEATURE
How John Morfield established itself as a chameleon of innovation

From steel to sustainability

Embracing change – John Morfield sales director Phil Davis , left , and MD Stephen Johnston .
In the dynamic expanse of the Tees Valley , where the currents of time have shaped industries and landscapes , stands John Morfield – a stalwart presence spanning six remarkable decades . And a close examination reveals a remarkable parallel – for just as the Tees Valley has shifted its gaze towards sustainability , so John Morfield has adeptly embraced change , emerging as a chameleon of innovation
Industry – South Gare fishermen ’ s huts with the old Redcar steelworks in the background .

More than 60 years ago , in the heart of the Tees Valley , Peter Johnston ’ s epiphany set in motion an enterprise that would leave an indelible mark .

As he salvaged scrap metal from the remnants of local industrial giants like a modern-day alchemist , he recognised an unnoticed pattern – each piece of discarded machinery was equipped with a filter for hydraulic oil , fuel , air or water . From this revelation emerged the concept of a filtration-centric company catering to Tees Valley ’ s industrial might .
However , this embryonic concept didn ’ t fully crystallize until several years later when Peter partnered with investors Mr Moore and Mr
Whitfield . Their collaboration not only injected the fuel needed for ambitious growth but also led to the amalgamation of their surnames , giving rise to the John Morfield moniker .
In 1982 , the business was the subject of a management buyout with Peter Johnston becoming 50 / 50 partners with Tom Crabtree , who originally joined the business in 1971 . The company still remains with these two families to the present day , contributing to its long-standing stability and philosophy – and making them more than just a supplier to the local area and beyond .
Titans of industry In its nascent days , John Morfield ’ s narrative intertwined with the titans of Tees Valley ’ s industrial history – ICI and British Steel . These behemoths , the company ’ s initial patrons , contributed around 85 per cent of its early turnover ,
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