MARKETING
Understanding – Linthorpe Pharmacy ’ s Ranjeet Khanda is delighted with the wide range of services Jamie Tinkler and his team at Cornerstone Marketing Solutions provides .
WORDS : PHILIP TALLENTIRE PICTURE : STUART BOULTON
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Cornerstone Marketing Solutions is just what the doctor ordered
For an online business , effective promotion is priceless . And that ’ s certainly the case for Linthorpe Pharmacy , a thriving Teesside company that ’ s benefitting from Cornerstone Marketing Solutions ’ inspired social media messages .
Founded in 2019 , Linthorpe Pharmacy is forging an enviable reputation for providing an outstanding level of service by delivering prescriptions to customers for free .
The lack of a high street presence means the business has had to be inventive and proactive with its advertising . And that ’ s where Cornerstone comes in .
Jamie Tinkler , the firm ’ s creative director , said : “ Initially we worked with them on their social media management because as a pharmacy they ’ ve got lots of busy day-to-day commitments , so it ’ s hard for them to concentrate their efforts on the marketing side of things .
“ We came up with a solution to help them get their message out there to the community , to let the public know there ’ s an online pharmacy based here on Teesside that offers free delivery , saving the customer from having to queue in a physical shop .
“ A lot of high street pharmacies have closed around Teesside and it ’ s important for people to realise there is an online pharmacy here you can nominate as your pharmacy .”
Cornerstone Marketing Solutions , which is based at Preston Farm , is a one-stop shop for companies that need all their social media requirements covered .
The company has in-house graphic design , video , photographic and social media expertise . It provides bespoke digital content , designs websites and tailors advertising campaigns to the customer ’ s requirements .
“ At Cornerstone Marketing Solutions , we refer to ourselves as a digital Swiss Army Knife ,” reveals Jamie .
“ We manage all Linthorpe Pharmacy ’ s social media platforms and we provide content and paid advertising on digital platforms for them as well . We also help them with a number of design elements – we ’ ve worked with them on a multitude of different items .
“ Every month we work on a strategy of who we should target and the main things we want to push from the website .
“ The main USP for us is I go out and do all the video myself and present that as a production to the client . With our social media package , we provide a video per month . I think a lot of people see that as a major benefit .”
Linthorpe Pharmacy director Ranjeet Khanda couldn ’ t be happier about the linkup with Cornerstone .
He said : “ We had a couple of initial conversations with the team over at Cornerstone and they felt like a good fit ,
For more information visit cornerstone-ms . co . uk .
so we took it from there .”
“ They told us what they could do for us and we ’ ve been very happy with the response . Our customers and patients really like the fact that the posts are informative , they get the message across .
“ The biggest thing for us is the communication skills of these guys ,” added Ranjeet . “ I can get hold of Jamie any time .
“ They ’ re there , they ’ re available and they understand our business needs , so our relationship is flourishing . It ’ s been a great link-up . We ’ re very , very happy and long may it continue .”
Fruits of the relationship include an increased visible presence around Teesside . For example , Linthorpe Pharmacy has an advertising wall and a retail concession within Teesside Airport .
And thousands of Middlesbrough fans see the firm ’ s branding within the Riverside Stadium concourses and around the ground on matchdays .
“ It ’ s all been made possible thanks to our relationship with Cornerstone ,” confirmed Ranjeet , who added : “ We ’ ve been here since 2019 and are now one of the top independent pharmacies in the area .
“ We ’ re one of the only pharmacies that market ourselves in terms of Instagram , Facebook and the other social media platforms . Cornerstone have helped us in so many ways .”
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