Tees Business Issue 27 | Page 96

NEWS
As telecommunications firm CityFibre rolls out lightningfast connectivity on Teesside , we look at why you need it and how you can get it ...

FULL SPEED AHEAD !

Sick of unreliable broadband ? You ’ re not alone . A recent YouGov survey found that a third of UK adults are experiencing worse internet performance than they did prelockdown – with 70 per cent of those users struggling with simple activities such as browsing and online shopping .

In an ever more digital society , this is a growing problem – but one that CityFibre is already well on the way to solving in the Teesside area . In more than 60 towns and cities across the country , the firm is working hard to lay a new network that uses the best available technology – full-fibre – to give nearly every home and business the digital foundation they need to thrive today , tomorrow and in the decades to come .
Many people don ’ t realise that the dropped calls , lag and slowdown we ’ re all too familiar with are symptoms of the UK ’ s legacy infrastructure . Around 80 per cent of UK homes still connect to the internet via networks built for telephones – copper networks designed to carry sound , not data .
CityFibre ’ s networks are designed specifically for the digital age . They take 100 per cent fibre-optic technology all the way from the home to the point of connection – a pristine open highway with no bumps in sight . Full fibre enables faster speeds , reliable services and bandwidth that can grow as it ’ s needed .
This is a gamechanger for the Teesside area , as it will last for generations and help to power the region ’ s growth now and open up a world of opportunities in future .
Why is full-fibre different to what I ’ ve got already ? The difference between full-fibre and “ regular ” fibre is stark . Even if you think you have “ fibre broadband ” today , the chances are there ’ s copper in there somewhere holding you back ( here ’ s a tip – if your router connects to a normal telephone socket , then that ’ s what you ’ ve got ).
With full fibre-enabled services , when you ask for a gigabit connection , you get a gigabit connection . Here ’ s what you can expect : > Increased efficiency : Significantly faster speeds for
Well connected – full-fibre technology is the future of broadband
upload and download . This means you can access what you want in the blink of an eye – waiting for files to download or videos to finish buffering will be a thing of the past .
> No more competing priorities : Near limitless bandwidth means everyone in your house can work , study , stream or game online simultaneously without a challenge .
> Connectivity you can depend on : The clever design of CityFibre ’ s networks means that if there ’ s a break in one connection , it can instantly be rerouted via another . The firm ’ s engineers are also constantly monitoring its networks , so problems are often detected and fixed before you even notice ! Futureproofed for growing demand : Once the fibre is in the ground , it ’ s there for good and maintenance work is drastically reduced . CityFibre plan twice , build once and build right !
How can I buy this new broadband ? CityFibre ’ s job is not to be the star of the show but to quickly get everything set up for the main event and make sure it all runs smoothly .
Its networks are open access , which lets consumers choose from a growing list of national and local internet service providers ( ISPs ). Whenever CityFibre completes a section of network , ISPs “ light it up ” with some of the fastest and best value broadband packages available ( high speed needn ’ t mean high cost ). Sounds great , when can I get it ? The good news is that work is already underway in Teesside to bring full-fibre services within reach of nearly every home and business locally .
Looking for a broadband service that can give you a boost ? You can find out more , register your interest and even check to see if your home is connected by entering your postcode into the availability checker at cityfibre . com / tees
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