FEATURE
Wandering stars – Wander Films directors Lou Tonner ( left ) and Chloe Clover
In case you ’ re wandering …
WORDS : JULIE BURNISTON
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The lowdown on Wander Films - Boro ’ s busiest and buzziest video marketing company …
ou ’ ve heard their name , you ’ ve read about their awards – you may have even spotted the Wanderlorean ( the Wander van ) driving around our streets , but just what exactly do Wander Films do ? Here ’ s a lowdown …
Wander – a history Wander started out as two girls travelling the world with a broken GoPro . Chloë Clover ( creative director ) and Lou Tonner ( managing director ) sold everything they owned and worked three jobs each to save up and buy a one-way ticket to Australia .
After working on TV shows abroad as a first assistant director and a sound op respectively , they decided it was time to change the way businesses promote themselves online .
“ It was a scary decision and at that point we were still using a leaky waterproof camera !” laughs Lou . Replacing that leaky camera , our dynamic duo spent the next 14 months travelling Australia and South East Asia . Home was always Teesside , though , and eventually the pair decided to come home to focus on the growth of their new company , aptly named Wander Films .
A short three years later they are an award-winning full-service video marketing company who create highimpact engaging video , helping brands to # BeatTheScroll TM online !
Employing a team of 13 ( and counting ), Wander works with some of the biggest industry leaders in the UK .
Wander – ahead of the game In the three years since its inception , not only has the Wander Films team grown , but so have the services . Video production was Wander ’ s bread and butter , but when the Covid-19 pandemic hit , things had to pivot - fast !
All Wander ’ s services relied on face-to-face interaction , so when that couldn ’ t happen anymore , the company simply added services that meant it could work with anyone in the world , remotely . These included editing , VFX ( visual effects ), motion graphics , consultancy , strategy and social media management .
Some of these were skills the team already had , and some specialists had to be hired into new roles . The team today is made up of filmmakers , editors , VFX artists , project managers , graphic designers , social media managers , paid ads and marketing specialists . These skills all come together to showcase a unique style which has caught the attention of clients all over the world .
Thinking outside the box and taking
44 | Tees Business