MARKETING
ON THE BUTTON !
Rachelle McLachlan , social media executive ( left ), Margaret Bradshaw , managing director ( centre ) and Jude Brown , programme manager at My Marketing Button .
A simple yet effective piece of software is changing the way companies control their marketing strategies
WORDS : JULIE BURNISTON PICTURE : CHRIS BOOTH
The team at My Marketing Button are buzzing . A simple idea created and developed in their Darlington offices is about to take the marketing world by storm .
Having only done a soft launch so far , company founder and director Margaret ( Mags ) Bradshaw has already seen the product shortlisted for a prestigious Digital Transformation award at the Tees Tech Awards in August and the excitement surrounding the product is palpable .
Mags is understandably enthusiastic about its future .
“ My Marketing Button is a revolutionary online platform that gives a business the framework to create a marketing plan in minutes and be able to track results ,” she says .
“ It is all about connecting the key elements of a business and providing a sustainable long-term solution . Offering businesses the opportunity to add bespoke tasks and allowing for team collaboration really helps us stand out .”
Mags also has a training company called Red Button Marketing and Training , which offers accredited training in the methodology within My Marketing Button to business owners eager to see improved results and return on investment from their marketing .
Completely bespoke , My Marketing Button is a tech gem . Its use is straightforward and economical and has one aim : to educate business leaders about the importance of marketing and tell them where their companies are winning – and falling short .
42 | Tees Business
“ It ’ s a straightforward , organised and structured way to connect your tasks , goals and results ,” says Mags . “ Think of your marketing as a button . Firstly , you profile the four buttonholes that represent your clients , prospects , products or services and your communications .
“ The 12 threads represent the main aspects of the marketing function – for example , client feedback and client sales potential . The next step is to create tasks within the threads that connect them together .
“ This builds your plan and you can clearly see in one engaging visual how your marketing is performing . This product answers why and how marketing tasks need to fit into an effective plan .
“ In a world where many people find it difficult to explain marketing , we decided to take a fresh look and create a clear definition that reduces planning time and makes it happen efficiently . Our product is packed with ideas , hints , tips and motivation .
“ Using the My Marketing Button software clearly shows where work is needed , what they are doing well and where they need to do better – it also allows them to keep track of changes made .”
Costing just £ 200 for the year or £ 30 per month , My Marketing Button gives business owners affordable clarity about marketing planning .
“ Our platform is about planning and being able to add in ideas while remaining focused and coordinated ,” says Mags . “ Once a business has a solid plan they are so well placed to reach out to their team and / or marketing companies for help to deliver that focused plan .”
Mags is as passionate about her product as she is about Teesside and her industry , laughingly calling herself the Cilla Black of marketing , as she loves to bring people together to share ideas and inspiration .
She has 30 years ’ experience in the field and was born in Bedford , but moved to the North-East many years ago .
After falling in love with the region and its people , Mags now has offices in Grange Road , Darlington and a staff of five , which includes three employees and two consultants .
Her primary aim is to help her fellow business owners – hence her excitement about My Marketing Button – but she is still an astute businesswoman first and foremost .
“ With more development planned , the future looks bright for the button ,” she says . “ We ’ ll look to add new features over the next three to six months , but we will never lose the core function , nor the dedication to our users .”
Get your free My Marketing Button trial
You can sign up for a free seven-day trial of My Marketing Button , which offers limited access to the platform to demonstrate its potential .
mymarketingbutton . co . uk