22 | Tees Business
Boro's
world
first
Boro fans going to games
at the Riverside will see
world-leading technology
at first hand.
W
orking alongside digital venue
specialists ADI, Boro are to
install a first in world football
– a 360° digital pitch perimeter
LED system. The revolutionary system
will integrate a crowd-facing digital display
capable of serving live match stats and social
media content.
The platform will integrate with the
club’s stadium screen and a network of 70
new displays, which will deliver exclusive
programming, unique StatZone content,
social media, news, and exclusive video
content to fans throughout the Riverside.
Content across every digital channel will
be powered by Live Venue, ADI’s high speed
fibre network, which connects the Riverside
Stadium to the company’s Preston-based
sports production hub.
ADI’s experienced sports production
The Riverside Stadium - new
technology comes to MFC.
team, which already manages the stadium
LED screen output, will be responsible for
driving the content across every display
in the stadium - delivering an immersive,
engagement-led experience for fans whilst
creating huge commercial opportunities for
the club’s partners.
Speaking of the development,
Middlesbrough Football Club’s chief
operating officer, Mark Ellis, said: “As a club
we constantly look to improve and innovate
with the fans at heart. Having worked with
ADI we know first-hand that they deliver a
top-quality product and are leaders in their
field.
“We think Boro fans will welcome this
addition to matchdays, but there is also a
big opportunity for businesses to become
involved. We look forward to working with all
interested parties.”
ADI’s chief executive Geraint Williams,
said: “We’re delighted to be working with
Middlesbrough to enhance matchdays
for Boro fans. The club has always shown
great vision and it’s exciting that, through
innovation, we can work together for the
fans and create opportunities that deliver real
commercial value.
"We’re investing in a long-term relationship
with Middlesbrough, through which we’ll
share our expertise - delivering cutting-edge
stadium technology to create an engaging
experience that delivers real value for the
club, its fans and commercial partners.”
Anyone who is interested in advertising
on the new digital display should contact
either Lee Fryett or Scott Nelson in the
club’s commercial department. E-mail lee.
fryett@mfc.co.uk, scott.nelson@mfc.co.uk
or call on 01642 757655, or 01642 757688.
New sponsorship at the Riverside...
Middlesbrough FC are delighted
to announce an exciting new
sponsorship deal with Marathonbet
that sees the brand become an
official partner of the club.
M
arathonbet are looking forward
to providing Boro fans with
exclusive odds and special offers,
and as part of the agreement the
company will sponsor the North Stand at the
Riverside Stadium.
Campaigns across the club’s digital
platforms come in the form of dedicated
offers, enhanced odds and the release of
exclusive content throughout the duration of
the partnership.
Partnering with Middlesbrough FC will
help Marathonbet boost exposure to a wider
audience.
Stan Reoutt, the CEO of Marathonbet,
said: “We’re extremely pleased to add a club
of Middlesbrough FC’s calibre to our suite of
partners.
“In many ways, Marathonbet’s ambitions
and goals are synonymous with those of the
club. The UK is a key market for Marathonbet
and we’re very confident that this partnership
will help us reach our goals. We’re all looking
forward to joining Boro fans in supporting
the club in its pursuit back to the Premier
League.”
Middlesbrough FC chief executive
Neil Bausor added: “We are delighted to
welcome Marathonbet as a key partner to
MFC. The sponsorship of our North Stand
will see the club and Marathonbet working
closely together to deliver a number benefits
to our fans, whilst helping Stan and his team
continue to grow the Marathonbet brand.
We look forward to what will be an exciting
season for us both.”
Marathonbet has been operating
for more than 20 years and has made
continual progress in the UK market, with
a combination of prominent partnerships,
highly-competitive odds, exciting products
such as their ADVANCEBET feature, and
an expansive range of markets, particularly
within football.
Read more on the Marathonbet
sponsorship at www.mfc.co.uk