32 | Tees Business
Serving the Teesside Business Community | 33
DON’T BE AFRAID TO BE DIFFERENT,
TO PUSH THE BOUNDARIES
The best part of my job is... speaking to
retailers and business owners who sell
online about their business growth from
using our eCommerce platform and online
marketing services. That’s very rewarding.
The biggest downside of my working life
is... probably having to balance so many
things that I enjoy. This typically means I
don’t have enough time to do everything so
have to be more careful with my time.
Four words to describe me are…
Dedicated, determined, dependable and
different!
My business mantra is... Happy Staff,
Happy Clients. That’s our unofficial company
mission statement too!
TEES
UP!
The advice I’d give to business startups is... to make sure that your focus isn’t
on making money but having an amazing
product and service. Look after people
around you, your staff - they are your biggest
asset. Get this right, and the rest comes
easy.
The best business decision I ever made
was... introducing unlimited paid holidays and
flexitime. This was and still is a game changer
in our industry and one that has shown to
everyone that you can make bold and brave
decisions and be an innovator - with success!
The worst business decision I ever made
was... trying too hard to put our red/black
brand in the office and we decided to try
red blinds. It looked like a different type of
profession from the outside looking in at the
red glare, so it lasted minutes and we had to
bin all of the blinds.
NAME:
AGE:
BORN:
LIVES:
COMPANY & JOB TITLE:
DEAN BENSON
39
MIDDLESBROUGH
STOKESLEY
VISUALSOFT - CEO
If I could change one thing t