New Golf Equipment
Golf Balls
Hit’ em Far, Spin’ em Fast
by Eddie Hall, Equipment Writer
We all know golf can be a game of inches, making the difference between a cherished birdie or the dreaded double bogey. Choosing golf balls best suited to your game can enhance your chances. Golf ball design features can offer big performance benefits. Among other features, one feature manufacturers offer is golf ball alignment technology. Leading brands like Titleist, Callaway, TaylorMade, and Bridgestone, to name a few, have introduced innovative visual alignment aids directly on their balls— helping players aim more accurately, gain confidence on the greens, and even receive real-time feedback on their putting stroke.
Fun Fact: Did you know golf balls are the most common purchase in the golf course pro shop? Let’ s look at what your choices are for 2026.
Titleist Golf Balls
Titleist offers a golf ball for every type of player, from tour professionals to casual golfers. The Pro V1 and Pro V1x are the company’ s flagship models, delivering exceptional distance, greenside spin, and consistent flight. Pro V1s feature a clean, practical Alignment Integrated Marking( AIM). It’ s an alignment line“ AIM Enhanced” side-stamp for better putting. They are ideal for low- to mid-handicap golfers who want maximum all-around performance. Pro V1 model golf balls range in price from $ 50 to $ 70 per dozen.
The AVX model features a softer feel, lower ball flight, and reduced long-game spin, making it an excellent choice for golfers with moderate to faster swing speeds seeking added distance and a penetrating trajectory. With excellent greenside control, AVX golf balls also include AIM Enhanced technology for visual feedback. AVX golf balls are $ 50 per dozen.
Titleist Velocity golf balls are designed for maximum distance with high launch and low long-game spin, helping recreational golfers gain extra yardage while maintaining a responsive feel for $ 30 per dozen.
For players who value an exceptionally soft feel, the TruFeel ball delivers excellent control around the greens with dependable distance at an affordable $ 25 per dozen. Both the Velocity and TruFeel balls include an Alignment aid. No matter your skill level or swing speed, Titleist’ s diverse lineup offers a ball designed to help you play your best.
Callaway Golf Balls
Callaway offers a golf ball lineup designed to fit golfers of every skill level and swing speed. The Chrome Soft family, including Chrome Soft, Chrome Soft X, and Chrome Tour models, is engineered for golfers seeking premium performance. Callaway golf balls offer its popular Triple Track high-contrast, sciencebased lines, making alignment easy and accurate for all skill levels. The bold stripes provide immediate feedback, helping players square up their putter and stroke with greater confidence. Many golfers find Triple Track especially useful on short- to mid-range putts, where alignment is most critical. Also available with bold Yellow Strip alignment aids.
Callaway golf balls provide outstanding distance, exceptional greenside spin, and a soft feel, making them an excellent choice for low- to mid-handicap players and golfers who demand precise control from tee to green. For players who prefer a firmer feel and more workability, the Chrome Soft X models deliver higher launch and added spin on
10 September 2026 TEE TIMES GOLF GUIDE