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Make More Putts with AIM Golf Ball Technology
by Eddie Hall, Equipment Writer
In a game where inches make the difference between birdie and bogey, small design features can offer big performance benefits. One such feature gaining traction in recent years is golf ball alignment technology. Leading brands like Titleist, Callaway, TaylorMade, and Bridgestone have introduced innovative visual alignment aids directly on their balls— helping players aim more accurately, gain confidence on the greens, and even receive real-time feedback on their putting stroke.
Titleist AIM golf balls include:
● Tour Soft AIM 360 °
● Pro V1 AIM Enhanced
● Pro V1x AIM Enhanced
● Pro V1x Left Dash AIM Enhanced
● AVX AIM 360 °
Here’ s a look at how each brand is bringing unique alignment benefits to the market— and what it could mean for your game.
Titleist: Alignment Integrated Markings( AIM)
Titleist’ s industry-leading Pro V1 and Pro V1x golf balls feature a clean, practical alignment line integrated into the“ AIM Enhanced”( Alignment Integrated Marking) side-stamp. This classic design— simply reading“ Titleist Pro V1” with an arrow— serves as a subtle, effective aiming guide for putts and tee shots. Pro V1 AIM Enhanced has three lines. For players wanting a little more visual help, Titleist introduced a Performance Alignment version, which includes a bold, extended line with double arrowheads for clearer targeting in its AIM golf balls.
The AVX AIM 360 ° golf balls are known for their lower flight trajectory, low-spinning and softer feel with excellent greenside control. Their aerodynamic dimple pattern delivers a more piercing ball flight. AVX balls include the AIM alignment marking, giving players access to consistent visual feedback. Its softer urethane cover allows for better greenside spin and excellent short game control.
10 September 2025 TEE TIMES GOLF GUIDE