Reiss was founded by David Reiss in 1971. They wanted to create clothing and accessories that would be innovative fused with remarkable design, good quality and value. Customers look for original designs with emphasis on the quality and detail on product.
I have decided to choose Karen Millen, French Connection and Reiss because they are similar Ted Baker in regards to the prices and style of clothes that they sell. I studied many different brands and decided these were the best ones to compare with Ted Baker. I think that Reiss and Karen Millen are the biggest competitors for Ted Baker because of the price point and the style of clothing.
Why I chose these three brands