SECTION FIVE
Marketing strategy
What are you going to do?
Why have you chosen this marketing
method?
Social Media Marketing Social media platforms are some of the
biggest and easiest ways of reaching your
target market, it has proved to be so
effective as people now are nearly all
social media users. The target market for
this collaboration are likely to be social
media users so this marketing strategy
will be a good way to reach our
customers and engage with them.
Ad campaigns Ad campaigns are a brilliant way of
getting the word out as they can be
shown everywhere and reach a massive
amount of people. They would be placed
all around London and in other big
towns, so that it can reach a lot of
people.
I will use the show that Georgia Toffolo
is on to promote the range This will be an easy way to reach Georgia
Toffolo’s fans and I believe people who
watch the show would be very interested
in the range because she always has
amazing style.
A launch party event. I think a launch party event will be
perfect for this collaboration. Stars from
the show could come and show their
support, encourage their fans to also
look at the range. It could be located in
a Chelsea hotspot to represent the
celebrity well. All of the cast of Made in
Chelsea love to throw a posh party, the
launch party could even be featured on
the show for fans to see as this will reach
the shows many viewers and be a good
promotional strategy for the range.