COMPARASION
Ted Baker’s latest range is made up of mainly dresses and tops, I think
that this is similar to my 20-piece range and there are similar
percentages, however I included more tops than dresses in my range
whereas Ted Baker had more dresses. I think that this is still in keeping
with the brand as the same two products which dominate my range
are the same as the latest Ted Baker range.
A difference between the two ranges would be the accessories. The
Ted Baker range had no shoes, eyewear or jewellery but had many
bags – whereas my range had no bags but had other accessories. I
believe that as Ted Baker is such a large brand they would be likely to
bring out accessory ranges, such as jewellery and eyewear separately
to clothing so I do not think that I need to alter my range. I have only
included one of each accessory (shoes, jewellery and eyewear) so they
have not taken up a large percentage of my range and it is still mainly
focused on clothing so I do not think I need to alter this. Also Ted Baker
include active wear and in their collections, but because my range is a
collaboration and only small there is no need for my to include this.
Overall I think that my range is in keeping with the brand and how they
put together a range. I have a similar percentage of products to their
range so I think that this shows I have been successful in creating a
suitable range for this brand. I do not feel that there is any need for me
to make any changes to my 20-piece range and I think this research
supports that decision.