CUSTOMER PROFILE
The Ted Baker female customer is likely
to be aged between 25-50. She would
have a professional city job and be
business-minded. In her job she would
often wear smart pencil dresses or
pencil skirts with a smart blouse. She
loves fashion and is always up to date
with the latest trends, always ensuring
she looks immaculate. She is not afraid
to experiment with bold colours and
prints and especially embraces this
during the summer months. On the
weekends, the Ted Baker customer
visits posh restaurants and bars with
her friends or partner often located in
London. She loves to go for
champagne afternoon tea with family
or friends in nice locations. She likes to
take part in fitness activities such as
yoga classes and visits the gym weekly
in order to take care of her body whilst
wearing fitness clothing from brands
such as Fabletics and Sweaty Betty. She
likes to go on shopping trips shopping
in stores such as Ted Baker, Karen
Millen, Kate Spade and Reiss.
As she gets older she is likely to start a
family with her husband, who also has
a professional city job. They both earn
good salaries between £40,000-
£100,000 a year. They live in a large
home together on the outskirts of
London and commute to work
together on the train in the mornings.
She is likely to take her children to play
dates with other mums, where they
enjoy brunch together.