TREND RESEARCH
I did at first believe that Kinship would be a more suitable trend for my
20-piece range and this is what I have been focusing on so far. However,
after watching the vision videos for each of the predicted trends at a
later date I have decided that I think Psychotropical would be a better
trend for my range.
In the video for Kinship it focuses on culture which I think is something
that Ted Baker does not include in its designs. I haven’t come across
anything which looks inspired by different cultures when I have been
using the Ted Baker website for research. Whereas the Psychotropical
trend video was highly focused on nature, especially flowers, which is
famously used by Ted Baker in his designs. It was also focusing a lot
technology and digital nature, Ted Baker as a brand have shown to be
very up to date with technology and use it to their advantage. For
example, on the website you are able to watch and advert and shop the
garments being shown by clicking on them. After seeing the video I think
that psychotropical is definitely a better choice of trend for my range as it
is more suited to my brand.