TREND RESEARCH
I used WGSN to look at predicted trends for S/S
2018. I looked at materials and textiles for each
trend and the different colour palettes for each of
them. I used this information to help me decide
which trend I will base my 20 piece range on. I had
to think about what colours and patterns would be
in keeping with Ted Baker’s brand image but also
would appeal to a younger target market which is
the reason for this collaboration.
After looking at each of the predicted trends I
think that Kinship will be the best option for my 20
piece range. I think that the materials and patterns
are best suited to Ted Baker and Georgia Toffolo’s
style. The blocked stripes pattern will work well in
the range for a jacket or for trousers and the
amplified graphics will work for a dress or a jacket.
Corded rope will be perfect for what I have in mind
for the range, I think it suits Toff’s style perfectly
and will work really well with Ted Baker. It is
definitely already a popular material with young
people so I think it will be perfect for the range. I
think that the colour palette will suit the designs I
am thinking of for the 20 piece range, the colours
are mainly bright and will be suitable for the Spring
and Summer. The colour Honey Gold is used to add
a bolder and brighter level to provide a youthful
lift. As I want the range to appeal to a younger
audience I will need to ensure that the colours are
suitable to achieve this aim. The colour Crocus is
used to add a modern touch to the colour palette,
it is a bright colour so it will work well in a S/S
range.
Kinship
colour
palette