PRICING POLICY
AND LOCATION
Ted Baker has a premium pricing strategy. As they are a
designer brand people will pay more money for the name
brand,
also they
are known
for producing
good quality
PRICING
POLICY
AND
LOCATION
garments so you are paying a premium price for premium
quality.
Their stores are located all over the world with 33 stores in
North America (55 concessions and 10 outlets), 41 stores in
the UK and Europe (224 concessions and 13 outlets), 26
stores in the Middle East, 27 stores in Aisa (8 concessions
and 3 outlets) and 9 stores in Australia. The stores are
located in big cities such as London (Canary Wharf,
Regent Street and Covent Garden), New York, Tokyo and
Miami.
Ted Baker
New York
Ted Baker
Toyko