LEADERSHIP STRATEGIES
UNMITIGATED
DISCIPLINE
Military-Tested Leadership Strategies From A Navy Seal To Guide You In Everyday Battle WITH JOCKO WILLINK
In 2004 , Ramadi , Iraq , became the center of control for the Middle Eastern terrorist group al-Qaeda . Two-year battles ensued over the city of 500,000 people , during which the rule of law was nonexistent , bloodshed was constant , and devastation was unrelenting . US forces posted battle stations within the city and managed to keep al-Qaeda at bay until everything came to a head in March 2006 .
The United States ’ position was threatened , and sensing urgency and rising tensions , the US Marines , Army , and Navy partnered to steamroll al-Qaeda and take back control centers in a pivotal location in the Iraq War . The result was a near-complete toppling of the once-powerful terrorist stronghold in the Iraqi city .
None of this would have been possible without military leadership having its boots on the ground and executing , supporting , and pushing these teams through power moves deployed by the intensifying US forces in the Middle East .
Today , one of those leaders is sharing his secrets with business leaders : Navy SEAL team officer Jocko Willink , a guest speaker at the 2020 Technology Marketing Toolkit IT Sales and Marketing Boot Camp .
A lifelong devotion to becoming a commando led Jocko to military service at the age of 18 . Over a 20-year military career , Jocko served as a leader in the Navy SEALS , trained fellow SEALs on the complexities of combat in the Middle East , and earned multiple military honors . Today , Jocko is a New York Times best-selling author , host of the leadership podcast Jocko Podcast , and cofounder of Echelon Front , an organization devoted to preparing and training business leaders . And , like so many of us , this soldier ’ s start began in his backyard .
THE ORIGINS OF A LEADER
As a kid , Jocko was painting mud on his face and preparing for an imaginary war he had created . Battle lines were drawn in the dirt of his yard , while every piece of wood or stick he could find became a toy gun . There was nothing but his own backyard shadowing his mission , but that didn ’ t matter . He was going to lead his men to victory .
When the East Coast-grown boy discovered Navy SEALs , the image of what his future could be like as a commando started to unfold . Jocko enlisted in the Navy at 18 years old and was immediately stripped of his freedoms . This wasn ’ t his backyard anymore ; he was becoming a soldier . Jocko trained with real machinery , underwent intensive boot camp operations , and prepared for real combat . Eventually , Jocko worked his way through the ranks of the Navy to earn that additional freedom and become the soldier he always dreamed he could be .
Jocko trained as a Navy SEAL and was ultimately named an officer . Jocko ’ s distinguished 20-year career saw him deployed to Iraq , where he led Navy SEAL Team Three ’ s Task Unit Bruiser through the Battle of Ramadi . Leading alongside Colonel Sean MacFarland , Lieutenant Colonel Ronald Clark , and Lieutenant Colonel Stephen Neary , Jocko ’ s Navy SEAL team joined the US Army , US Marines , and Iraqi Special Forces to resecure war-torn Ramadi during the nine-month battle .
Together , multiple branches of the US military and Iraqi Special Forces were able to restore their presence and apply pressure over al-Qaeda to attempt to rebuild peace in this turbulent and wardevastated region of the Middle East .
For his service , Jocko was awarded the Silver Star and Bronze Star , and Unit Bruiser was the most decorated Special Operations Unit during the Iraq War . After his deployment , Jocko served as the officer in charge of training for all West Coast SEAL Teams .
“ It was the best job ever ,” Jocko says . “ Being on the SEAL teams is awesome . You ’ re working with a bunch of people and have
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