FEATURE STORY WITH DAYMOND JOHN
FEATURE STORY
SWIMMING WITH SHARKS :
The S . H . A . R . K .
Strategies For
SUCCESS
FEATURE STORY WITH DAYMOND JOHN
T here ’ s no doubt that as one of ABC ’ s Shark Tank investors , Daymond John knows what it takes to start a company from nothing and grow it into a massive success .
Born in Brooklyn and raised in Queens by a single mom who worked three jobs to put food on the table , no one can say John had any special advantages as a kid . After his dad left when he was just 10 years old , John believed he had to step up and be the man of the house . To earn money , he ’ d hand out flyers for $ 2.25 an hour at a local mall , and when he returned home , he would save all the money he earned .
He decided he wanted to start his own clothing company , a goal that seemed like a pipe dream for a young , inexperienced , dyslexic , broke “ wantra-preneur ” like John . However , his tenacity and hard work paid off , and his clothing line , FUBU , grew to a $ 6 billion brand that has been worn by prominent artists from LL Cool J to * NSYNC .
Today , John is a three-time best-selling author , an investor , and the CEO of The Shark Group , a branding and consulting firm . His experiences have given him the expertise to identify integral components of long-term success in his life , career , and the years he ’ s spent growing as an entrepreneur and a person . John shared his five key S . H . A . R . K . points that serve as a template to keep you motivated , driven , and on track — just as John needed when he launched his global brand . “ I had a lot of failures , but my hustle , my desire , my drive got me where I am ,” John said . And these five principles guided that push .
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