TechSmart 121, October 2013 TechSmart 133, Octobert 2014 | Page 4
FROM THE EDITOR
Another bite
I
n tech, as in life, the only constant is indeed change. You might have
been top dog a while back, but you have to keep pushing to stay on
top. I’m looking at Apple these days and wondering if the tide has not
turned. Yes, the new iPhone 6 might take being flexible a bit too far, and yes,
the Apple had to pull the iOS 8 update, but there are two other missteps
specifically that indicate that the-times-they-are-a-changin.
Firstly the new Apple Watch, featured on p8. There is no doubt that Sir
Jonathan Ive will go down as one of, if not the best, industrial designers of
the start of the 21 century. Somehow I’m unsure if the new Watch will take
centre stage at his eventual retrospective at MOMA, looking a bit like those
plastic watches once found in lucky packets. If one scrutinises the second
and third generation watches the Android competition is releasing (see p13),
it’s clear that Apple has some catching up to do.
Maybe the best indication that Apple is starting to lose the plot is
the spam it’s uploaded to its users’ music libraries, in the rather
unfortunate choice of U2’s latest album. U2? What is this, the 1990s?
Talk about a bad choice in brand association.
Schadenfreude aside, Cupertino will survive and continue to prosper,
with reviewers such as Stephen Fry noting that the iPhone 6 and 6
Plus are “the best and most beautiful mobile telecom technology
ever yet produced.” But can it continue to strut around acting as
if it’s untouchable? I think this cool kid just picked up its first grey
hairs.
Enjoy the issue,
Mike Joubert
[email protected]
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October 2014 | TechSmart