Technology Updates Mobile Payment Transaction Market | Page 2
people there don’t own a credit card, in contrast of the situation in Europe and United States. So,
consumers in APEJ and Africa are making a direct shift from using cash to using mobile payments.
Growth in the mobile payments market will be particularly strong in China. This is due to the entry
of major market players like Apple and Samsung in the Chinese market, making the competition
more fierce and interesting.
Due to a strong showing in China, the market for mobile payment will continue to grow in the Asia
Pacific region and this region will be the leading market in the world in terms of volume. However,
in terms of value, it is Africa that will maintain its number one position in the mobile payment
transaction market. This is due to the spectacular success of M-Pesa in Kenya and this has
influenced consumers and businesses in other regions of Africa to adopt the technology of mobile
payments. This has boosted the market of mobile payment transaction market in Africa. Currently,
Africa has nearly 32% revenue share of the global mobile payment market, and boasts of a
subscriber base of over 100 million. Other than Asia Pacific and Africa, Western Europe and United
States are other lucrative regions for mobile payment transaction market the world over.
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