market such as Tanita, A&D Engineering, Fairbanks Scales, Adam Equipment, Essae group, KERN
& SOHN GmbH, Mettler Toredo, Contech Instruments Ltd., Avery Weigh Tronix LLC, Rice Lake
Weighing Systems, Cardinal Scale Manufacturing Company, and Doran Scales, Inc. Key market
players are focusing on new product launches and continuous product upgradation to increase
business revenue. New innovation strategies are being adopted by electronic weighing scale
vendors to reach new potential customers in emerging markets.
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