Technology Unified Communication Market Insights, 2012-2020 | Page 2
Hexa Research
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total demand in 2013, on premise or hosted products are likely to grow rapidly by 2020. On
premise products are riddled with disadvantages like high set up and maintenance costs.
Government, healthcare and education applications hold potential for growth of global
unified communications industry. However, enterprise applications not only assumed
leadership position in 2013 but are also expected to continue market dominance in the
near future. Enterprises of all sizes are engaged in employment of infrastructure that will
be able to support unified communication services.
Hexa Research identifies North America as a key regional market of the global unified
communications industry as it contributed to more than 34% of the total market share in
2013. This region hosts a number of leading operators. Also, BYOD is a popular work
feature here. Considerable savings in costs and rising demand for effective communication
and collaboration products are factors that will result in rapid growth of Europe and Asia
Pacific in the coming years.
Leading players in the global unified communications market include Avaya, Inc., IBM,
Cisco Systems, Verizon Communications, Alcatel Lucent, NEC, etc. Hexa Research found
that Cisco enjoyed a dominant market position with solutions that ensure consistenc y
across various devices. The unified communications industry is characterized by
consolidation by way of alliances and acquisitions.
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