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The need for enterprise mobility management solutions increased rapidly as the organizations
seek solutions that can manage all aspects of mobile security ranging from device, to software,
data and applications. Consumerization of IT, security and compliance are handful driving
factors for the market. However, the value-addition of EMM is that it allows IT to enable
employees with the information they need to efficiently perform their jobs. The greater the need
for solutions that provide secure access to applications and that data mobile workers need,
larger the market is expected to grow.
High initial cost required for implementation of enterprise mobility management, risk associated
with use of personal devices, government and compliance issues are likely factors to dampen
growth prospects over the forecast period. Mobile OS providers are building EMM capabilities
directly into the device making less differentiation opportunities for OEM’s and new entrants are
further forecasted to hinder growth.
Ability to create optimal experiences and workflows in-between productivity apps and files, data
access policies, and functionality to secure data, devices and applications are key-value
additions to lookout in future. Internet of Things (IoT) devices, wearable’s, and mobile devices
are additional layers of authentication ensuring higher levels of security which are expected to
drive the market growth. Vendors offering cloud-based solutions are adding on-premises
solutions and on-demand service to cater customers, not comfortable with the cloud system.
The EMM industry is segregated on the basis of solutions, services, operating system, enduser, verticals and region.
On the basis of solutions, EMM is further segmented into mobile device management, mobile
content management, and mobile application management. Mobile device management (MDM)
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