Electronic shelf label market predominantly caters to the retail store businesses to provide
electronic product displays instead of paper tags and labels. Electronic shelf labels are featured
with relatively high durability, long life cycles, replaceable batteries, and can be updated from
time to time with minimum efforts. These ESL system architecture in a store comprises of
displays, bi-directional communication systems, central control system, and software to support
store-wide management and implementation of the ESL environment. Products are additionally
featured with real-time product positioning systems, flash lights to promote high discount
products and different forms of wireless communication systems (Bluetooth, infrared, ZigBee,
NFC, and Wi-Fi, among few others) based on the requirements.
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Market Dynamics
Major factor contributing the business dynamics of the electronic shelf label market are the
precise product pricing norms existing across economies for the protection of consumer rights
and requirement to reduce additional time and cost investments in the conventional paper
labeling methods. Moreover, these products are featured with high visibility range and better
product promotional ability that enhances the product up-lift probability, merchandising
capability, and in-store product pricing strategy to improve its sales. High initial costs of the
overall installation and the low skilled workforce availability are the major factors that will
continue to hamper the industry growth.
Market Taxonomy
This report segments the global electronic shelf label market on the basis of technology type,
product type, end user, and geography.. For comprehensive understanding of market dynamics,
the global electronic shelf label market is analyzed across key geographical regions, which are
analyzed on basis of market findings across major countries in these regions for a macro-level
understanding of the market.
Key features of the study:
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