data and its quality , making sure it is |
ganisations , there is an obvious business |
In addition , he noted that there are still |
|
correct on input or , when it is derived |
opportunity for software vendors . As a |
many organisations that haven ’ t invested |
|
from other information , that the quality |
result , there have been many new entrants |
in business intelligence or that many |
|
is inherent with the transactional process , |
in the market leading to what Christian |
business users still haven ’ t got access |
|
that all information comes from the |
describes as the risk that “ these are not |
to these tools . “ If you look at numbers |
|
same source . Then we need to ensure |
yet enterprise class and [ that businesses |
from IDC , only 27 % of the people in a |
|
all users have access to the information , |
end up ] with many disparate solutions |
typical organisation are served in some |
|
and how it is presented will depend on |
to manage and maintain ”. |
way by that organisation ’ s business in- |
|
the level of detail required at the time .” |
telligence investments . Really , we see a |
||
Many BI projects that we ’ ve seen have |
lot of the evolution in reaching out to |
||
The question then becomes about |
been very IT-centric ; much of the focus |
those 73 % of users . Growth is going to |
|
whether business users are able to ask |
has been on the technology . However , |
be a fundamental element of business |
|
the right questions of the data . Busi- |
successful BI projects put the business |
intelligence .” |
|
ness users are becoming increasingly |
analysis with the business user and the |
||
sophisticated in the types of insights |
data management , which is a very techni- |
As more users get access to the tools , |
|
they want and in using that informa- |
cal discipline , with the IT department . |
there will be changes in how the tools |
|
tion more wisely . While the role of the |
are used and deployed . Dell expects a |
||
data scientist is becoming well known , |
“ We ’ re enabling the technology side of |
broadening of the user base as staff with |
|
he ’ s seeing the marketing scientist , who |
the house to focus on the things that |
lower level technical skills access data . |
|
understands the intersection between |
they ’ re better at . It isn ’ t producing re- |
This will drive further innovation in |
|
data , algorithms and business issues , as |
ports . It ’ s managing data . It ’ s security . |
the tools so that user interfaces make it |
|
a new role that ’ s developing . |
The tools enable business users go to |
easier to gain meaning from data and |
|
places they haven ’ t be able to get to |
present information that can be used |
||
IT delivery teams have , when they ’ ve |
before ,” said Sands . |
for intelligent decision making . |
|
worked effectively in delivering solutions , worked with end users to deter- |
Looking ahead |
The reality is that the next few years |
|
mine requirements that were used to |
So , what ’ s next ? Are the next few years |
will see a perfect storm of business |
|
develop and deploy systems . With BI , |
going to be simply incremental changes |
needs and evolving technology . Grant |
|
Sands prefers the term “ business user ” |
on what we are seeing today ? Now that |
Christian from Information Builders |
|
rather than “ end user ”. This is because |
big data is just data and business intel- |
said , “ Big data , cloud , social media , |
|
end user suggests the end of a process . |
ligence and analytics tools are quite |
predictive analytics and mobile . More |
|
But business is ongoing activities , so |
mature , it ’ s easy to imagine a period |
than buzzwords , these technologies are |
|
by shifting the focus away from what |
of consolidation . |
allowing organisations to leverage data |
|
users want to what the business needs , |
to accelerate business . Used together , |
||
BI projects have a greater chance of |
Mark Sands from QlikView sees a future |
these five business intelligence trends |
|
delivering business value . |
with even more diversity . “ If we look at |
are converging to transform the way |
|
how the market has evolved over the |
critical business decisions are made , and |
||
As business intelligence and analytic |
last few years , we have recognised that |
opening opportunities for new services |
|
8 |
tools become more prevalent within or- |
there isn ’ t a one-size-fits-all solution |
and new revenue .” |