Five
Steps
to
Harnessing
the
Power
of
Marketing
2.0
for
your
B2B
Company
enough
successful
interactions
to
move
from
early
Awareness
to
Consideration.
At
this
point
they
are
seamlessly
passed
to
sales.
For
more
detailed
information
on
these
and
other
technologies,
and
their
potential,
see
our
whitepaper,
How
Gossamar
Automates
Online
Sales
Lead
Management.
FROM
ART
TO
SCIENCE
However,
perhaps
the
biggest
opportunity
for
marketers
is
the
ability
to
transform
much
of
your
marketing
effort
from
an
art
to
a
science.
With
Marketing
2.0
and
SAMA,
you
can
capture
massive
amounts
of
market
data
in
real
time,
in
the
process
receiving
market
insight
that
you
could
only
dream
of
in
prior
days.
Our
paper,
How
to
get
Priceless
Marketing
Insight
for
Free,
covers
WHAT
OTHERS
ARE
SAYING
ABOUT
MARKETING
2.0
the
topic
in
detail.
"We
are
witnessing
the
obsolescence
of
advertising.
The
new
marketing
requires
a
feedback
loop;
it
is
this
element
that
is
missing
from
the
monologue
of
advertising."
–
Regis
McKenna,
a
founding
father
of
hi-?tech
marketing.
“Selling
to
people
who
actually
want
to
hear
from
you
is
more
effective
than
interrupting
strangers
who
don't.
Finding
new
ways,
more
clever
ways
to
interrupt
people
doesn't
work.”
–
Seth
Godin,
author
of
the
most
popular
marketing
blog
in
the
world.
One
of
these
insights
is
that
you
can
now,
finally,
calculate
your
Return
on
Marketing
Investment,
or
ROMI.
What
better
way
to
decide
which
campaigns
are
working
best?
In
addition,
you
watch
prospects
interacting
with
your
campaigns
in
real
time,
as
you
digitally
track
their
preferences.
It’s
like
having
an
ongoing,
free
focus
group.
But
there’s
more:
You
can
now
use
multivariate
testing
to
quickly
determine
which
elements
of
a
campaign
work,
and
which
don’t,
and
correct
your
marketing
strategies
on
the
fly.
In
other
words,
you
can
finally
answer
the
age-?old
question
of
which
50%
of
the
marketing
budget
is
producing
results.
“2.0
empowers
sales
and
marketing
to
work
together
like
a
beehive”
–
Inside
CRM
Over
time,
SAMA
systems
use
their
priceless
database
of
prospects
and
market
preferences,
to
shine
a
lens
on
individual
prospects,
particular
market
segments,
and
your
market
as
a
whole.
New
levels
of
micro-?segmentation,
laser
targeting
and
true
1:1
marketing
are
now
possible.
Think
of
the
competitive
advantages
such
invaluable
real-?time