AI in Social Media Market Research Report – Forecast to 2023
Market Highlights
The incorporation of AI-based technologies is expected to create a strong base for its use in social
media platforms. Reports that judge the information and communication technology industry has
been offered by Market Research Future, which generates reports on industry verticals that judge
the market development and possibilities. The earning potential of the market is expected to be
expanded to USD 2.6 billion by 2023 due to a CAGR of 28.6 % in the forecast period.
The use of machine learning technology is expected to create a huge impetus for the growth of the
AI in social media market. The popularity of deep learning and machine learning is expected to
spill over and contribute to the rise of AI in social media in the upcoming period.
Segmentation:
The segmental examination of the AI in social media market is carried on the basis of enterprise
size, technology, application, component, and end-user. Based on the applications, the market of AI
in social media is segmented into sales and marketing, customer experience management,
predictive risk assessment, and others. Based on the technology, the market for AI in social media
consists of natural learning process (NLP), deep learning, and machine learning. On the basis of the
component, the segmentation of the AI in social media market includes solutions and services.
Based on the enterprise size, the market for AI in social media is segmented into SME and large
enterprise. The end-user basis of segmenting the AI in social media market encompasses retail and
e-commerce, media and advertising, banking, financial services, and insurance (BFSI), education,
public utilities, and others.
Detailed Regional Analysis
The regional appraisal of the AI in social media market consists of regions such as North America,
the Middle East, Europe, Asia Pacific, Latin America, and the rest of the world. The North American
region powers the AI market in terms of returns, owing to the comfort of use of elevated
government assistance, the prevalence of primary companies in the region, and a strong technical
user base. Moreover, the surge of cloud-based services in countries, such as the US and Canada, is
substantially adding to the regional market development. The Asia Pacific region is projected to
gain the quickest growth in the AI in social media market in the forecast period. This healthy
progress can be attributed to the strong extension of the social media user base and surge in
smartphone penetration. Also, the APAC region is seeing an upsurge in demand for the cloud-driven
solutions for AI in social media, therefore directing to the amplified investments and development
in retail e-commerce, media, and advertising segments.
Competitive Analysis
The high-growth aspirations currently in place are inspiring a profound level of development in the
market. Moreover, the companies are also well equipped to effectively implement their growth
strategy over the long term. As the companies are making their customers an important focal point
for strategy formulation, they are creating a strong competitive advantage in today’s turbulent
market. The strategic intent in the market of players is enhancing the operations in the market
overall. Furthermore, the market leaders are considering streamlining all aspects of operations at a
macro and micro level in the global market. The fastest-growing companies are initiating a dramatic