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Asia Pacific should be the fastest-growing geography during 2016 to 2024. This will be ascribed to its high population and innovative technologies( like 3D imaging, virtual reality, augmented reality, etc.). The U. S. is likely to witness rapid growth in the near future. Its attraction for three-dimensional consoles drives the nation.
Notable participants in the worldwide 3D gaming console market are Microsoft Corporation; Oculus VR; Apple Inc.; Sony Computer Entertainment Inc.; and Electronic Arts Inc. Sony is the industry leader. It focuses on innovations and strategic tie-ups. The company has entered alliances with software & hardware developers. Its latest product,‘ PlayStation 4’ generated sales volumes of 40 million units in May 2016. Its upcoming product- the‘ Morpheus VR headset’ is highly awaited.
‘ Microsoft Corporation’ faces direct competition from‘ Sony’ products. It introduced‘ Xbox game stations’ and‘ HoloLens VR headsets’ to enter the 3D‘ games station’ industry. Most of the players are engaged in technological developments that will provide completely‘ immersive experience’ to gamers. They also enter partnerships and consolidations for the same.
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