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Asia Pacific should be the fastest-growing geography during 2016 to 2024 . This will be ascribed to its high population and innovative technologies ( like 3D imaging , virtual reality , augmented reality , etc .). The U . S . is likely to witness rapid growth in the near future . Its attraction for three-dimensional consoles drives the nation .
Notable participants in the worldwide 3D gaming console market are Microsoft Corporation ; Oculus VR ; Apple Inc .; Sony Computer Entertainment Inc .; and Electronic Arts Inc . Sony is the industry leader . It focuses on innovations and strategic tie-ups . The company has entered alliances with software & hardware developers . Its latest product , ‘ PlayStation 4 ’ generated sales volumes of 40 million units in May 2016 . Its upcoming product - the ‘ Morpheus VR headset ’ is highly awaited .
‘ Microsoft Corporation ’ faces direct competition from ‘ Sony ’ products . It introduced ‘ Xbox game stations ’ and ‘ HoloLens VR headsets ’ to enter the 3D ‘ games station ’ industry . Most of the players are engaged in technological developments that will provide completely ‘ immersive experience ’ to gamers . They also enter partnerships and consolidations for the same .
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