number of internet users was 263.9 and it has increased to 275.4 in 2017. Increasing number of
internet users will proportionally demand for portable devices to perform various activities over
the network. Hence, this factor will help in propelling growth of the market in this particular
region.
Global Tablet Market: Competitive Landscape
Major players operating in the global tablet market are Apple, Inc., Samsung Group, ASUS Tek
Computer Inc., and Lenovo Group Ltd. The other prominent players are, Acer, Inc., BlackBerry,
Google LLC, Huawei Technologies Co., Ltd, Motorola LLC, and Microsoft Corporation. Major players
in the market such as Apple and Samsung are focusing on new product development strategy, in
order to gain the competitive edge in the market. For instance, in June 2017, Apple launched the
iPad Pro, with the 10.5-inch and 12.9-inch models. This models is based on advanced display,
which in turn enhances the customer’s experiences. This advanced display was inbuilt with the
ProMotion technology, which provides high performance, as it is inbuilt with the new A10X Fusion
chip.
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