Eddystone standard segment is expected to hold largest market share in the global smart beacon
market by 2025
iBeacon standard accounted for the largest market share in the global smart beacon market in
2016, though, the Eddystone segment is expected to witness growth at a significant rate and is
forecast to dominate the market over the forecast period. This is owing to Eddystone offering
extended functionality beyond iBeacon. Eddystone has four packets as a part of Bluetooth
connectivity signal, including Eddystone-UID, Eddystone-URL, Eddystone-TLM, and Eddystone-
EID. These features aid in providing more accuracy in performance than iBeacon. Eddystone can
guide customers by providing most relevant information based on their behavior, choice, priority,
location,
and
buying
habits.
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Europe accounted for the largest share in the global smart beacon market in 2016
The global smart beacon market has been segmented on the basis of regions into North America,
Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted largest
share in the global smart beacon market in 2016. This is attributed to high penetration of smart
beacon technology in end-user industries, which includes retail, public transportation, logistics,
and hospitality. According to SITA, an air transport provider, announced that at Miami
International Airport, around 450 beacons and at Schiphol 1,500 beacons have been deployed.
Simon Property Group announced that in 2015 it installed about 4,800 beacons across 192 malls
and shopping centers. Hence, it is expected that in North America around 200 million Android
and Apple smartphones will be using smart beacon technology by 2025.
Major players operating in the global smart beacon market are Estimote, Aruba, Kontakt.Io,
Cisco, Bluvision, Onyx Beacon, Leantegra, Gimbal, Accent Systems, Swirl Networks, Sensoro,
Jaalee
Technology,
Beaconinside,
Blesh, and
Blueup.
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