these printing devices as most jobs require on the spot transactions, receipt generation, tokens,
shipment tracking, and shelf edge labelling for efficient inventory management. Thermal printing
is an inkless means of producing hard copies. These are featured with optimum printing speeds,
low print & maintenance costs, and are available in multiple compact models. Owing to the
above mentioned advantages, it is expected to remain the largest technology segment.
Market Taxonomy
This report segments the global portable printer market on the basis of technology, output type,
and end-use industry. On the basis of technology, the global portable printer market is classified
into thermal, inkjet, and impact printer. Output type of portable printer include barcode, labels &
ticketing, receipts, and documents & others. Portable printer market end-use industry segment
includes retail, transportation & logistics, hospitality, manufacturing, and others.
Considerable efforts to reduce the costs and provide competitive products will
present strong growth prospects for the industry
Participants are making considerable investments in R&D to improve product capabilities such as
precision, quality of print, speed, lesser cost of ownership, and enhance production capabilities.
For instance, in October 2016, Epson initiated the construction of another inkjet print head
factory to enhance its production capacity, which was estimated to roughly triple Epson's current
capacity of print head production. The company had also introduced its plans for investing
around US$ 164 billion to set up a new factory for enhancement of its production capacities and
R&D activities. Thus, increasing requirement to provide novel consumer products and introduce
next generation technology features will positively impact the consumer inclination and drive the
portable
printer
market
growth
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Global portable printer market is highly fragmented, owing to presence of extensive
number of players from the Asia Pacific
Chief industry participants include number of players from Asian origin, such as Bixolon, Seiko
Epson, and Brother Industries among others. Moreover, participation of number of small players
from these regions in the international businesses, such as Woosim Systems, Printek, and Able
Systems have led to significant reduction in the profit margins. Established players are under
extreme pressure to differentiate their offerings to maintain their industry foothold. This is
expected to drive the development of products with enhanced battery life, improved device
management, payment capture, and seamless wireless connectivity to garner high consumer
inclination. Moreover, establishing strong regional presence and strong distributor network to
offer better consumer support, will be among the chief industry strategies for better future