dynamic content as well as incredible visibility. LED Video wall market is expected to exhibit the
highest CAGR during forecast period.
Individually mounted technology segment holds a dominant position
Individually mounted technology segment accounted major market share of the outdoor LED
display market in 2016. Growing demand for large screens with high broadcasting distance is
expected to boost the growth of this technology. It generates less heat and provides longer life
when compared to conventional devices. Additionally, it offers brighter illuminated lighting that is
expected to offer better readability compared to conventional billboards.
Surface mounted technology is projected to exhibit the highest CAGR, due to rising demand for
energy efficient devices, developing screen dynamics, and low operating costs is likely to boost
the growth of outdoor LED display market for various advertisement and sports events.
Full Color Outdoor LED Display Segment is Expected to be the Fastest Growing
Segment
In 2016, full color outdoor LED display segment was the leading segment in the market and is
expected to lead during the forecast period with the highest CAGR. The beneficial features of full
color outdoor LED displays are HD resolutions, high quality pixel, good quality animations and
videos, and others. High demand due to its popularity are letting manufacturers to develop
innovative full color outdoor LED displays using surface mounted LED display technology. These
displays are widely used in various advertising brands from different industries such as
automobile, FMCG, food and beverages, textile, and sports and entertainment. Monochrome and
tri-color outdoor LED displays are expected to attract market due to its wide usage in
applications such as digital signage and scoreboards.
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North America accounted for the largest market share
In 2016, North America accounted for the largest share in global outdoor LED display market due
to development in semiconductor industry. Bus stops and train stations are expected to observe
high deployment of interactive screens due to its energy efficiency, good intensity, good pixel,
HD resolution, and longer life span.
Asia Pacific outdoor LED display market is projected to exhibit the highest CAGR during forecast
period, because of increasing number of sports activities along with infrastructural development
across emerging countries such as India and China. Introduction of new sport events such as
Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Pro Kabaddi
League, and Indian Super League (Football) are indeed boosting the growth rate of Indian LED
display market.
Interactive floor displays specifically designed for the commercial entertainment sector is also
expected to witness considerable demand. These floors are available for theme parks, malls,