Increasing demand for the cloud-based enterprise performance management tools is
expected to aid in growth of the OKR software market
Increasing implementation of cloud-based infrastructure and advanced analytical tools for
aligning overall business operations is anticipated to offer lucrative growth opportunities for
different end-use industries including BFSI, Retail & eCommerce, Healthcare, IT & Telecom, and
Manufacturing, among others. Moreover, adoption of this software is growing significantly, owing
to its several benefits such as maintaining transparency in team management, resource
management, and enterprise performance management. For instance, Zenefits offers cloud-
based human resource information system to their clients including Fireclay Tile, League
Network, and EnviroSMART. These enterprises have implemented cloud-based software for
streamlining enterprise business operations, owing to its unique features, which includes user
dashboards, core human resource management, and administration activity management that
helps HR department to modernize their frantic employee on-boarding process.
As per Coherent Market Insights, in 2017, OKR software is anticipated to increase at a rapid pace
over the forecast period. This increasing growth is attributed to increasing need for keeping
transparency in business strategies and objective. This is another key factor expected to aid in
growth of the OKR software market. This software improves business operational efficiencies by
automating various business routine tasks, setting timely objectives, and maintain transparency
employee’s performance score on the basis of their respective task.
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North America is anticipated to hold the largest market share in the OKR software market, while
Asia pacific is expected to witness fastest growth over the forecast period. The presence of large
number of prominent vendors in North America region and increasing need to automate business
processes are some of the key factors driving the market growth. In Asia pacific, the highest
growth can be attributed to various factors which include rapid digitalization, economic
developments, adoption of advanced technologies, and heavy investment by technology service
providers.
Increasing demand for OKR solutions and services among small and medium sized
enterprises in emerging economies of Asia Pacific region
In Asia pacific, there is a significant increase in growth of small and medium sized enterprises
(SME’s) among various end-use industries, which include IT & Telecom, ITES and BPO,
Manufacturing, and Retail. These enterprises are constantly focused on timely meeting their key