vehicle tracking systems, remote controlled systems, and advanced vehicle to everything (V2E)
connectivity. Thus, integration of these technologies contributes in reducing road accident in the
coming future, which in turns increase the consumer inclination towards purchasing connected
cars in future. Hence, increasing demand for connected cars is expected to propel growth of the
intelligent tire market in Asia Pacific Region.
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Global Intelligent Tire Market: Competitive Landscape
Key players operating in the global intelligent tire market include, The Goodyear Tire & Rubber
Company, Continental AG, Michelin Group, The Yokohama Rubber Company, Limited, Sumitomo
Rubber Industries, The Hankook TireGroup, Pirelli & C. S.p.A., and Bridgestone Corporation, ATG
Tires, and Apollo Tires Limited. Major players such as Goodyear & Rubber Company and Michelin
Group are focused on product development strategies in order to gain competitive edge in the
market. For instance, in September 2017, the Goodyear Tire & Rubber Company launched
intelligent tire for semi-autonomous cars. Intelligent tire includes a sensors and cloud-based
algorithms that work together to communicate in real-time with fleet operators via mobile app.
The Goodyear intelligent tire allows continuous connectivity and real-time data sharing, thereby
enabling optimal tire usage for safer and more cost-efficient mobility and maximized uptime.
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