Driving factors for growth of the dehumidifier market
In the U.S., about half of the population was found to be living in the areas with severely high
degree of polluted air. The share of such population was found to be as high as 47% of the total
population as stated by American Lung Association, in 2015. Increasing level of pollution have
propelled need for clean and pure air. Owing to such health concerns among individuals, and rise
in disposable income is expected to aid in growth of the market. According to the report by
Bureau of Economic Analysis (BEA), Disposable Personal Income (DPI) in the U.S. increased by
US$ 39.8 billion (0.3 %) in April 2018 as compared to 2017. Moreover, number of people
suffering from air borne diseases such as asthma is also rising, which is another factor for growth
of the market.
According to a report by Energy Efficiency, around 40% of people were diagnosed with asthma in
year 2016. These humidifiers aid in controlling respiratory system diseases, allergies or skin
related problems. Dehumidifier have anti- bacterial filter and ionizer where anti-bacteria filter
kills bacteria and ioniser absorbs dirt, dust, and viruses out of the air, which helps to clean the air
and makes breathing easy. This is expected to increase sales of dehumidifiers, in turn aiding in
growth of the market.
Dehumidifier is also used in storage of valuable artifacts, documents, and work of art in
museums, libraries, and archives where it maintains humidity levels of 40 - 45% RH. Artifacts can
be paper based (i.e. books), canvased based (i.e. painting) and leather based (i.e. clothing).
Appropriate level of humidity prevents drying of the materials while at the same time prevents
the formation of mildew. Dehumidifier is also used in swimming pools and spa rooms to avoid
contamination of humid aid with chlorine or bromine, which could cause harmful effects to
humans. In the food industry, it is particularly used in storage of candies, as candies are highly
hygroscopic when humidity is high. Sugar induced products absorbs the moisture and becomes
sticky because of which it can stick to wrapping paper or machinery. Major companies are
focused on offering dehumidifiers for such applications.
For instance, Bry-Air is the manufacturer of Desiccant dehumidifier, which are dehumidifiers
largely used by candy manufacturers such as Nestle, Leaf candies, etc.
However, dehumidifier requires high maintenance and consumes high electricity, which could
affect the adoption rate. These additional costs could negatively affect growth of the market.
Overheating of dehumidifier is also main drawback of dehumidifiers as it could cause smoke or
fire. Overheating causes because of improper use, poor maintenance or restricted airflow in
compressor and fan, which results in overheating of compressor.
Regional analysis of dehumidifier market