Increasing demand for crowd analytics in retail industry is major factor driving growth
of the market
Increasing demand for insights of the consumer behavior and real time market intelligence to
strategize the business in achieving the long term sustainability is major factor, which increased
the demand for crowd analytics in consumer packaged goods and retail segment. Adoption of
crowd analytics services and solutions in the retail segment allows for effective demand
prediction, identifying and targeting relevant customers. Furthermore, various organizations such
as Nokia, Huawei and Walkbase, and Fast shop (a Brazilian retailer) are launching the various
crowd analytics services. For instance, Huawei, a leading ICT solutions provider and Walkbase,
IoT analytics platform provider announced a crowd analytics and marketing solution in 2016,
which will provide crowd analytics services to retailers to accordingly enhance the customer
experiences.
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Global Crowd Analytics Market: Regional Insights
North America is expected to have the largest market share in the crowd analytics market over
the forecast period, owing to increasing demand for the security concerns and the need for the
intelligent video systems, which is one of the major drivers for growth of the crowd analytics
market in this region. Most of the economies such as U.S. and Canada have invested on
improving security and safety measures at the public places such retail malls, airports, railway
stations, bus stands, and others to prevent suspicious acts and troublesome incidents. This have
increased the need for intelligent video systems, which are propelling growth of crowd analytics
market. According to National priorities project organization, 2015, the U.S. government funded
US$ 598.5 billion for defense and security purpose.
Global Crowd Analytics Market: Competitive Background
Major players operating in crowd analytics market include Nokia Corporation, AGT International
(Switzerland), NEC Corporation, Sightcorp, Walkbase, Spigit, Inc. (U.S.), Wavestore, Savannah
Simulations AG, CrowdANALYTIX, Inc., Securion Systems, and Sightcorp.
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