and supervisors to understand the market trend, customer demand, and product description,
among others.
The global content analytics market was valued at US$ 1,653.5 million in 2016 and is estimated
to witness a CAGR of 23.4 % during the forecast period (2017 – 2025).
Increasing demand for real-time data analytics opens up growth opportunities for the
content analytics market
Increasing demand for real-time data analytics from various organizations has become one of the
major opportunities for the content analytics market. Owing to advantages such as fast and
accurate results and cost-effectiveness, the real-time content analytic solutions witness a high
demand in the market. Moreover, stiff competition among the market players has also
accelerated the demand for content analytics. Understanding the market trends and customer
demand through real-time content analytics helps companies offer their products to customers
before the competitor’s launch.
Social media analytics segment is projected to grow with the largest CAGR in the
forecast period
On the basis of application, the content analytics market is segmented into text analytics, web
analytics, speech analytics, and social media analytics. Social media analytics segment is
projected to grow with the largest annual growth rate in the forecast period. Increasing social
networking data in the form of text, videos, and images is one of the major drivers, which have
augmented the demand for social media analytics software and solutions in various
organizations. For example, Facebook, LinkedIn, Twitter, and Google+ are some of the social
networking sites. On Facebook, around 300 million photos are uploaded per day, 293,000
statuses are updated, and 510,000 comments are posted in every 60 seconds. This growth of
unstructured data in social networking helps companies understand the market trend, customer
demand, and new marketing strategy, among others. To extract insights from unstructured data
in social networking, social media analytics is necessary and this, in turn, has raised the demand
for
social
media
analytic
tools.
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https://www.coherentmarketinsights.com/market-insight/content-analytics-market-808
North America holds a dominant position in the global content analytics market
According to Coherent Market Insights, North America held the dominant position in the global
content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are
the major countries driving the market for content analytics in North America region. This is
owing to the high adoption of content analytics software and solutions by various organizations