Techno World Automotive-Embedded-Systems-Market | Page 2

Regulation No 443/2009 sets an average CO2 emissions target for new passenger cars of 130
grams/kilometer. A target of 95 grams/kilometer will apply from 2021.
Increasing demand for advanced safety, comfort, and convenience systems is
expected to fuel growth of the market
Stringent regulations regarding antilock braking systems (ABS), electronic brake-force
distribution (EBD), tire pressure management systems (TPMS), and airbags across the globe to
enhance user safety has fuelled deployment of these safety systems in the automotive industry.
For instance, in 2008, the U.S. Congress TREAD Act, mandated the deployment of appropriate
tire pressure monitoring system (TPMS) technology in all passenger vehicles to improve the
driver and passenger safety by means of a dashboard warning system.
According to the TREAD Act, as of November 1, 2012 the European Union mandated TPMS in
every passenger car models. The US Highway Safety Act of 1991 made airbags and ABS features
mandatory in all passenger cars. Embedded technology in these systems is required for efficient
operation and this is expected to fuel growth of the automotive embedded systems market.
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Emergence of autonomous vehicles is another factor supporting growth of the market
Advent of autonomous vehicle is an opportunity for key players in the global automotive
embedded systems market. According to IHS Markit — an automotive database provider — the
global autonomous vehicles sales is expected to cross over 600,000 units in 2025 increasing at a
CAGR of 43% between 2025 and 2035. Key players in the industry segment include Ford,
Mercedes, and Tesla that are involved in the development and manufacturing of autonomous
vehicles. According to Markit, autonomous vehicle sale in China is expected to reach around 5.7
million by 2035 and in the U.S. about 4.5 million vehicles.
Automotive Embedded System Market, Regional Analysis
The recent past witnessed key companies in the automotive industry shifting focus towards
emerging markets in Asia Pacific. Asia –pacific is the largest growing market in global automotive
embedded systems market. China and India are expected to be major growth markets in Asia
Pacific. According to The Organisation Internationale des Constructeurs d'Automobiles (OICA), in
2016, total vehicle sales in China was 28,028,175 units, which is 14.5% of the global sales, and
this in turn is driving growth of the embedded systems market.