Chief industry participants in the advanced farming market include Trimble Navigation, AGCO
Corp., John Deere & Company, Raven Industries, and AgJunction Inc. Industry is characterized by
moderately fragmented market share with large number of regional players dominating the
regional share. Moreover, over the last few years, industry has witnessed increased emergence
of startups to capitalize on the existing opportunities. For instance, The Climate Corp, Solum, Soil
IQ, and SmartGardener are among the few of the players that have gained significant interests of
the industry participants.
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