Intentional engagement and meaningful relationships are central to the company’s mission, Run the World Partnerships Lead Hannah Shen said. But the pandemic accelerated acceptance of the platform on a scale that took everyone by surprise.
“The product found its fit when the pandemic hit, and then there was an extraordinary amount of interest,” Shen said. “The moment we had the realization that this really might work was when we hosted a product boot camp, and people were paying for our online event. So it was obvious that there was a demand for virtual conferences and webinars where people could interact with each other just like at in-person events. All these elements helped us polish the product.”