Allie Magyar, Chief Product Officer at Intrado Digital Media, has always been a planner. Since the age of 18, she’s organized corporate events, meetings, trade shows, and more.
“When I started my career, fax machines were my technology,” Magyar says. In 2015 she turned that passion into a startup. Vancouver-based Hubb quickly grew into an industry-leading planning and meeting software provider, with customers like Microsoft, AT&T, HubSpot, and TD Ameritrade.
But one thing Magyar couldn’t plan for was the COVID-19 pandemic. While Hubb, now a part of Intrado, created event planning software, the platform was designed to gather business intelligence for users to plan better in-person events. So as all public-facing events ground to a halt in March 2020, Magyar had to adapt.
“People called me in tears, saying, ‘My job is going to be lost. I don’t have a clue what to do with virtual events,’” Magyar recalled. “I saw that as an opportunity to lead by example.”
Like the best entrepreneurs do during uncertainty, she pivoted, changing Hubb’s focus to educating meeting planners about what they could do with digital tools. In April 2020, Hubb produced a virtual event showcasing its features to over 50,000 attendees from 50 countries, all of them tuning in remotely.
“We showed event planners you can do things differently and create a rewarding experience digitally, and we did it all through the Hubb platform,” Magyar said.
As huge swaths of the workforce went remote at the onset of the pandemic, pivoting became a do-or-die necessity