Techlandia Issue 5- 2021/2022 - Page 78

“This technology is significant because it is so ground-breaking,” said Platman. “No one else does it. Even companies who aren’t customers of ITS can still access ZAFT.” 

According to Platman, beyond the product rollout and the mergers, ITS’s staff is key to its longevity and success during the pandemic.

“I’m proud to say that we didn’t lose one person due to turnover during the pandemic,” said Platman. “We didn't lose any partners, consultants, or employees. We kept them all. Our team is the reason we persevere through the pandemic. We have an amazing group of people that work for this company.”


Portland-based start-up, RYNLY, is a standout freight company that demonstrated resilience through technology during the pandemic. RYNLY is a crowd-sourced driver platform for delivering goods (similar to Uber and DoorDash) with a unique, community-centric twist.  

Initially, RYNLY competed with FedEx and UPS by capitalizing on the gig economy. The idea was to create a nationwide hub-and-spoke delivery network powered by crowd-sourced drivers.  However, the COVID-19 pandemic forced a change to the business model.  

“The pandemic allowed us to both redefine and scale our business,” said Chip Setzer, CMO of RYNLY. “We knew we had the technology to help retailers of all sizes increase delivery capacity and keep costs low.  With demand for online ordering and at-home delivery experiencing explosive growth during the pandemic, we recognized early on that this unprecedented demand would result in rising delivery costs and even capacity shortages. Our goal was and continues to be, to help retailers get ahead of these problems by providing them with the technology to manage last-mile logistics and to complement this with an ever-growing and open-source pool of crowd-sourced delivery drivers.”

RYNLY reworked its existing delivery management platform (used to manage its delivery services in Portland) to make an accessible solution so that any retailer could crowdsource drivers without the need and cost of expensive intermediaries like Uber Eats, Door Dash, and Instacart. This direct-to-driver sourcing method helps retailers lower delivery costs, enables new payment forms other than cash, and expands the potential pool of drivers.