Techlandia Issue 1 - 2017/2018 - Page 40

38 RUBY RECEPTIONISTS: DISRUPTING WITH DIVERSITY “There is no Portland business too weird or unique to succeed...This accepting environment helps attract entrepreneurs, creative thinkers and all sorts of talented individuals to our city.” Katharine Nester, CPO of Ruby Receptionists As the voice of thousands of small businesses across the country, Ruby Receptionists knows the importance of continuous evolution. In 2003, Jill Nelson, founder and CEO of Ruby, began envisioning a subscription service that offered C-suite-level services to small companies. That idea evolved into virtual assistant offerings, and Ruby Receptionists was born. Today, Ruby has more than 425 employees, with 80 percent of its management positions currently held by former receptionists. Ruby’s mission is to “preserve and perpetuate real, meaningful connections in an increasingly technology-focused, virtual world.” It believes that positive employee engagement creates positive customer experiences, and the company continues to invest in smart technology to improve and refine its services. Ruby has been recognized for its workplace culture, and was named one of Inc. Magazine’s Best Workplaces of 2017. Katharine Nester, Ruby’s chief product and technology officer, connected with Techlandia to talk about fostering talent internally and diversifying the tech industry.