entertainment , art , business , and sports . THEMOVE provides insights from Armstrong and his guests on iconic cycling races and endurance sports . In 2019 , Armstrong cofounded a venture capital firm called Next Ventures . Raising $ 60 million for investment , Armstrong has backed 20 startups so far in the sports , fitness , nutrition , and wellness markets .
A testament to the human capacity to endure , adapt , and grow amidst adversity , his story is a narrative that many leaders and entrepreneurs can relate to : the relentless pursuit of success , the harsh light of public scrutiny , and the humbling experience of failure .
OWN IT , LEARN FROM IT , AND MOVE ON
Armstrong acknowledges his mistakes ; however , he also believes these are part of what made him who he is today . He accepted the consequences of his choices , admitting , “ I knew I was going to be put into time-out .” But rather than retreating , he took his lumps and kept going . “ I messed up ,” Armstrong said . “ Look , the entire brouhaha cost me 105 million bucks between lawsuits , legal fees , loss of endorsements , settlements , and so that stung . But I ’ ve been a survivor and a fighter my whole life , and I wasn ’ t going to quit .”
CONTINUE DOING THE THINGS THAT PRODUCE EXCELLENT RESULTS
As the financial damage kept racking up , Armstrong worried about how he was going to feed his family . However , he continued working the processes that had produced successful results and vowed not to repeat his mistakes . “ I love process ,” Armstrong said . “ Whether it ’ s how I start my day , the process of a workout , or building a business . I decided to just keep running my routes . I knew that if I did , at some point , life would throw me a ball , and this time , I wasn ’ t going to drop it .”
EMBRACE THE SUFFERING
In a time when most people would curl up in a fetal position and lose their health and wellness , their families , and their lifestyle , Armstrong didn ’ t do that . He focused on his family and maintained his love for cycling . He continues to cycle to this day . “ I remained optimistic ,” he said . “ I embraced the suffering and embraced my own health and wellness .”
KEEP UP WITH YOUR MENTAL FITNESS Armstrong , who prefers the term “ mental fitness ” to
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