3
Letter From The Editor
4
Fortune-Making Truths About Media , Money , And Your Marketing Process
8
NFL ’ s Hall Of Famer , Emmitt Smith : 12 Principles That Make A Champion On And Off The Field
12
John DiJulius : The Top 9 Foolproof Ways To Create A Customer Experience Revolution
14
Landing Your Moon Shot :
4 Big Lessons Businesses Can Learn From Living Legend Buzz Aldrin
19
The 3 Hardest Questions About Your Career
20
No Guts , No Glory ( Or Money ): How To Be Smart About ‘ Cold-Calling ’ To Fuel NEW Appointments With Qualified Prospects
23
5 Irrefutable Signs It ’ s Time To Fire Your Salesperson
24
Take A Break
CONTENTS
September / October 2022
8
NFL ’ s Hall Of Famer , Emmitt Smith :
12 Principles That Make A Champion On
And Off The Field
2 | WWW . TECH-ADV . COM
NFL ’ s All-Time Leading Rusher & Super Bowl XXVIII MVP , Emmitt Smith
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