“ We don ’ t want to push our ideas on to customers ; we simply want to make what they want .”
– Laura Ashley , fashion designer
CLIENT LOYALTY
“ My metric for success can be summed up in one phrase : Earn customers for life .”
– Mary Barra , the chair and CEO of General Motors
“ A lot of people have fancy things to say about customer service , but it ’ s just a day-in , day-out , ongoing , never-ending , persevering , compassionate kind of activity .”
– Christopher McCormick , CEO of L . L . Bean
" You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you ."
– Dale Carnegie
“ What is necessary is to listen to your customers : understand their needs , expectations , and jobs to be done and design an experience that meets those needs . The same goes for your employees .”
– Annette Franz , the founder of CX Journey
“ All businesses need to be young forever . If your customer base ages with you , you ’ re Woolworth ’ s .”
– Jeff Bezos , the founder of Amazon
“ To earn the respect ( and eventually love ) of your customers , you first have to respect those customers . That is why Golden Rule behavior is embraced by most of the winning companies .”
– Colleen Barrett , Southwest Airlines President Emerita
“ If you work just for money , you ’ ll never make it , but if you love what you ’ re doing and you always put the customer first , success will be yours .”
“ It never ceases to amaze me that companies spend millions to attract new customers ( people they don ’ t know ) and spend next to nothing to keep the ones they ’ ve got ! Seems to me the budgets should be reversed !”
– Tom Peters , the coauthor of “ In Search of Excellence ”
– Ray Kroc , the founder of McDonald ’ s
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