and/or networks through social media (Leong, n.d.).In 2014, Maybelline joined together with 13 prominent YouTube beauty vloggers to promote the Nudes Palette; mixing these strategic video ad placements, the influencers helped to produce more than 1.4 million clicks (Leong, n.d.). Leong (n.d.) points out another example of how Maybelline keeps its presence is through the use of videos; sharing video content is easier than ever and most effective. To demonstrate this further, a single Maybelline YouTube campaign that ran in 2014 amassed 15 million impressions (Leong, n.d.). Overall, Maybelline is all about giving consumers the catwalk and high-end fashion feel when using their products, therefore, in 2015, Maybelline used Snapchat to run five and ten second ads during New York Fashion Week (Leong, n.d.).
As a result, this gave consumers short glimpses of real experiences with Maybelline products (Leong, n.d.). Lastly, in 2010, Maybelline created awareness and generated a buzz about its sponsorship at the Mercedes-Benz Fashion Week in New York (Maybelline New York, n.d.). With that said, the campaign entailed of creating visually striking advertising placements that would deliver feelings of femininity and fashion relevance (Maybelline, n.d.).