Expressing yourself through your lips, a variety of colors is available with gloss, liner, color, balm and lipstick. According to the Maybelline website, Color Sensational is their best seller for lipstick which is available in colors that are neutral to crazy with violet, fierce red or bold black lipstick; a way to truly express yourself. Face products are designed to provide a natural clean look to even your skin tone or cover up blemishes. Many different products are offered depending on your skin type or skin tone and help to create moisture, control oil, or won’t clog pores to prevent acne breakouts. The foundation line includes a line with anti-aging technology “Instant Age Rewind” and products for different levels of coverage, depending on your preference. Maybelline New York SuperStay Better Skin Foundation was featured on the TODAY Show as the best foundation in People and TODAY Beauty Awards, 2015. The product sells for $4.49 at drugstores and discount retailers and is praised for its ultra light formula with repairing vitamins with SPF15 (Sher, 2015). Also on the list was Maybelline New York Lip Studio Color Blur Matte Pencil, $8.99 at drugstores and discount retailers (Sher, 2015).
Each season brings a new trend for makeup users, which is a chance for women to update their makeup collection with new colors for the season. According to Maybelline.com, the Holiday trend this year is glitzy with dark lashes and a bold pop of lipcolor. Full lashes are a trend going into the winter season, along with “heavy metal blues, ethereal silvers and smokey shades of grey” (Maybelline.com).
The Maybelline division is under the L'oreal Paris stock market which is part of the European Union stock market. In November 2016, the company shares rose 5.2% in Paris trading (Buckley, 2016). The company has received a “better than expected quarterly performance” in comparison to their consumer market competitors (Buckley, 2016).