TCT Impact report Cheltenham Trust Impact Report_WEB - 22nd June ver | Page 4

Our ambition
2017 - 2020
Cultural
Being nationally and internationally recognised
for our designated collections, arts and culture
programmes and sports events. Continuing our track
record of securing funding from sources including
Heritage Lottery Fund, DCMS/Wolfson Foundation,
Arts Council England and Sport England.
Complete key capital projects at the Town Hall and the
Wilson Art Gallery & Museum by 2021. This will put the
Trust on the international arts stage and ensure its
ability to attract major touring exhibitions and acts.
Economic
Increase the current income achieved over a five year
period through efficiences and income growth.
Increase our footfall by 0.3 million to 1.6 million in
2019/20, generating additional revenue for the town,
and enabling the Trust to make continued investment
in its facilities.
To promote and support the development of tourism
to benefit the wider economy of Cheltenham.
Social
More than 30,000 people of all ages have
engaged in a diverse range of Learning, Talent and
Skills programmes in the past 12 months, and our
ambition is to increase this by 10% this year.
Develop and broaden our current 200+ volunteer
workforce, attracting more volunteers with a wide
range of backgrounds, skills and expertise.
Contribute to a reduction in health inequality and set a
new agenda for improved sports, health and wellbeing
opportunities. We currently engage with over 570,000
users per year and investment in facilities, including
completion of the Sport and Play Hub, will enable us
to grow this figure by 20%.
Street Games
The Street Games programme is
aimed at young people in some
of Cheltenham’s more deprived
areas. Working with partners in the
community, our team runs sessions
in local centres where teenagers can
play a variety of sports, including the
glow-in-the-dark ‘Glow Programme’.