news
Quality recognised
th ve o d meda s
and special award
Cobra Beer’s status as one of
the foremost World Beers is
recognised today with a full
house of five gold medals from
Monde Selection.
After three successive years of
gold medals success, Cobra is
also awarded an International
High Quality Trophy.
ll five obra roducts were
awarded gold medals in a clean
sweep which include Cobra,
King Cobra and Cobra Zero.
ince first entering the onde
Selection awards in 2001, Cobra
Beer has now won a total of 78
gold medals, making it one of
the most awarded beers in the
world.
The awards come as Cobra
Beer rapidly increases its share
in the UK’s upmarket bars,
having seen 77pc volume growth
in the sector following the launch
of a major advertising campaign
in February.
The brand is already stocked
by 98.2pc of the UK’s Indian
restaurants and extensively in
multiple supermarkets and the
independent retail sector. Cobra
exports regularly to 30 countries,
across the EU and as far as
Chile, New Zealand and Japan.
Judged by an independent
panel of industry professionals,
the onde election wards
Lord Bilimoria installed as Chancellor
of the University of Birmingham
The University of Birmingham
has announced that Lord
Bilimoria of Chelsea, CBE,
DL, has been installed as the
University’s seventh Chancellor.
The India-born founder of
Cobra Beer was installed
during an official ceremony held
recently at the University. Lord
Bilimoria follows a long line
of distinguished University of
Birmingham Chancellors.
Professor Sir David
Eastwood, Vice-Chancellor of
the University of Birmingham,
said: “I am delighted that Lord
Bilimoria has agreed to become
Chancellor of the University of
Birmingham. “He embodies the
character, spirit, and ethos of
the University. We know that,
12
like those Chancellors before
him, Lord Bilimoria will make a
powerful and lasting contribution
to this University.”
The Chancellor acts as the
ceremonial figurehead of the
University and has an important
ambassadorial role, working
with the Vice-Chancellor and
the Pro-Chancellor to raise the
niversity s rofile.
On accepting the role, Lord
Bilimoria said: “The University
of Birmingham is a wonderful
institution with such an
illustrious history dating back
to its foundation by Joseph
Chamberlain in 1900. It is also
the University where my mother,
my uncle and my maternal
grandfather studied.”
T A N D O O R I // September/October 2014
012_TM_Jun_Jul14_Cobra.indd 12
assess 2,830 products from over
80 countries each year, and are
the leading kitemark of quality
for consumer goods.
The medals are being awarded
by onde election today at
its Annual Award Ceremony in
Bordeaux.
Lord Bilimoria CBE, founder
and chairman of Cobra Beer,
comments: “We a